Designer Insights

Pantone Announces the Color of the Year for 2019

Living Coral is Pantone's 2019 Color of the YearIn the 20th year of watching and predicting color trends, Pantone has announced a return to simpler and happier times with Living Coral as the Color of the Year. According to Pantone, “Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”

In reaction to the onslaught of digital technology and social media increasingly embedded into daily life, people are seeking authentic and immersive experiences that enable connection and intimacy. The engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity and symbolizes our innate need for optimism and joyful pursuits.

This color is already appearing in several Apple products and represents the desire for the modern life to merge with the natural world through the mesmerizing and elusive colors found in the sea. It also harkens back to the classic style of Jackie O. and the works of Andy Warhol that seek to bring color and happiness into the world.

This coral hue with a golden undertone that energizes and enlivens with a soft edge is easy to incorporate into your designs. You can use this color in a variety of palettes, including the focal point against natural hues or with other vibrant, warm colors in a more monochromatic palette. You should also check out these partner companies that have found ways to bring PANTONE 16-1546 Living Coral into their designs.