Designer Insights

Tools to Grow Your Business Using Houzz.com

houzzlogoLast month we shared four ways to get more exposure on Houzz.com, the largest database of design and decorating ideas on the web. The site offers a lot of valuable features to professionals. Here are some features that may interest you.

One of the newest features on the site is the site designer. It allows you to set up a free website that’s optimized for mobile devices. You can use your own domain name and Houzz will create and update the site by pulling images and details from your Houzz profile.

Houzz also offers widgets and slideshows to professionals that already have a website of their own. The widgets and slideshows simply feed into your site. The best part is that when you add new photos to your Houzz profile, it automatically updates them on your site with your widget code.

Another great feature is that you can now place a Houzz tab on your Facebook page which allows you to bring images and projects from your Houzz profile directly to Facebook. Houzz can also post on your Facebook page letting others know when you add new projects.

The collaboration tool allows you to set up an idea book, which is a collection of photos, and then invite a client to join and add to the idea book. Collaborations can be public or private. An idea book is great for organizing your own work. They also help homeowners to pull photos from various places on Houzz and store them in one place, so they can show their designer the styles that they’re interested in. The photos in idea books aren’t searchable, only the photos uploaded to projects are searchable.

The tools and features Houzz.com offers professionals are ideal for growing your business. If you haven’t taken advantage of these features, you should check them out today.