Laurie Pressman, Vice President of the Pantone Color Institute, announced on December 11, 2013, that the Pantone Color of the Year is Radiant Orchid. This shade resonates around the world in a variety of cultures and combines fuchsia and purple with pink undertones.
Color choice is an integral part of an effective design strategy. This exotic color provides various solutions for many design problems and gives people exactly what they are looking for. Most importantly, it inspires confidence and innovation, and it has been shown to expand creativity. Interestingly, the color purple is preferred by highly artistic people.
All fields of design use color to evoke emotion and create mood. Color impacts your emotions and your environment. Made by combining blue and red, purple is the rainbow’s most complex color. It is mystical, creative, and original. It appears in nature all over the world, and it is even seen throughout the cosmos.
The people at the Pantone Color Institute travel the world to see what is trending in fashion, lifestyles, and paint colors. They even look at less obvious sources like lighting design, art, automobiles, and makeup. Humans have expressed themselves through the use of color since the dawn of time, and the Color of the Year is a reflection of the age in which we live.
Making the right color choice is a critical part of the design process. In 2014, the Pantone Color Institute hopes you will take their advice and incorporate the Color of the Year, Radiant Orchid, into your designs.