Introducing the 2015 Color of the Year

The Pantone Color Institute held a webinar on December 9, 2014, to announce the 2015 Color of the Year. Laurie Pressman, Vice President of Fashion, Home and Interiors at Pantone, was the moderator. After extensively searching lifestyle trends, the professionals at Pantone found Marsala 18-1438 to be the color of the year. Here’s a short summary of what she spoke about.

Pressman described Marsala as an earthy wine red that’s naturally robust. The research team at Pantone found that this beautiful red-brown shade was becoming more important and gaining popularity. Brown colors are neutral, so they’re perfect for indoors and outdoors. They remind you of things that come from the earth, such as dried herbs, spices, and whole grains. She said that brown is down-to-earth, so it depicts roots, sustenance, stability, and comfort.

Marsala was seen everywhere last fall. It was seen in the fashion world in menswear, denim, accessories, footwear, and beauty. It was even worn on the red carpet by celebrities. Other places this color was seen was in luggage, tech accessories, and automotive. It was also brought into the home through florals, tile, paint, furniture, rugs, and appliances. It fits well with kitchen decor because it’s in the brown color palette.

The great thing about Marsala is that it’s versatile, so you can mix it with other colors or use it by itself. Pressman said that it will carry into patterns and prints this year and all finishes including glazed, glossy, matte, and metallic will work great with Marsala. It’s sophisticated and neutral, so it’s not overpowering. It’s easy to see why this beautiful, earthy wine-red shade is the 2015 color of the year.

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