Beko Lights the Way in Refrigerator Innovation

Beko refrigeration

According to Feeding America, the largest U.S. nonprofit working to end hunger, Americans waste 92 billion pounds of food every year, which equates to approximately 38% of all of the food in this country. While there are some proven ways for people to reduce their personal food waste, such as shopping for fresh fare several times a week versus once a week, there is now a profound and impactful appliance that is dramatically changing the lifespan of fresh produce.

Beko is a European appliance brand that first hit the U.S. market in 2016. Since then, it’s been wowing loyal customers with its line of energy-efficient and incredibly sleek appliances, each featuring the most advanced engineering and state-of-the-art technology. In true Beko fashion, its new line of HarvestFresh™ refrigerators is nothing short of ground-breaking (and mind-blowing).

The idea is simple: the crisper drawer features 3-color lighting technology that simulates the 24-hour cycle of the sun. Every day, the crisper drawer wakes with the sun, bathed in early-daylight color for four hours. At mid-day, when the sun is at its peak, the lighting in the Beko HarvestFresh™ refrigerator crisper takes on a more green shade. And as the day winds to a close and the actual sun sets, the crisper enjoys six hours of red light that mimics the more moody colors of dusk.

Beko refrigerator interior

This light cycle inside the crisper replicates the natural light that helps produce thrive and keeps it fresher for longer. It works in tandem, too, with the appliance’s extraordinary temperature and humidity controls to preserve the food’s shelf-life as well as the vitamins for up to 30 days. Imagine! A head of lettuce that doesn’t brown within days of bringing it home. Cucumbers and green onions stay firm and fresh. 

By embracing the concept of a 24-hour solar cycle within the confines of a refrigerator, Beko has ushered in a new era in food preservation, marrying science and nature for a fresher, healthier tomorrow—for both people and planet.

The Beko HarvestFresh™ refrigerator comes in both French door and upper-lower models. Learn more about Beko’s impressive line of appliances at Friedman’s Appliances, where one of our experienced sales staff members is ready to help.

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