What’s YOUR Favorite Color of the Year?

Pantone color of the year for 2023: Viva Magenta

Since 2000, the Pantone Color Institute has been anointing one lucky hue the coveted and most
wildly anticipated title of “Pantone Color of the Year.” Each December, design professionals and
color lovers alike anxiously await the announcement so they can begin excitedly incorporating
the color into every facet of design—from graphic to interior to fashion. This year’s
announcement from Pantone proclaims 2023 is the year of Viva Magenta, also known as “18-
1750.” This striking red hue is brave and bold and aims to inspire those qualities in all who see

“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter,”
states Pantone Color Institute Executive Director Leatrice Eiseman. “Invoking the forces of
nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner

In more recent years, other brands have joined the “color of the year” (COTY) festivities,
selecting various shades to lean into in the coming calendar year. Benjamin Moore, for
example, announced its color of the year as (drumroll please!): Raspberry Blush, or 2008-30.
Krylon’s striking selection? The more subdued but no less exotic Spanish Moss. And let’s not
overlook Glidden’s Vining Ivy, described as “bluish-greenish-something-in-betweenish,” a
versatile “vibe” worthy of incorporating into your interiors—if only for a year.

Yes, from Dutch Boy’s Rustic Greige to Behr’s “Blank Canvas,” which is arguably not a color at
all, any brand that dabbles in the design vertical is staking its claim in the color of the year
space. With so many colors taking the title, it can be tough to choose the most tasteful way to
incorporate any—or all—of these shades into your interiors.

Here are some of the most stunning spaces we’ve found on Instagram that incorporate both
Pantone’s COTY and several of the others as well. Select the COTY that resonates best with
your spirit, and then draw inspiration from these well-appointed spaces to bring a bit of color into
your world in 2023 and beyond.

Pantone’s Viva Magenta

Here, a bold and vibrant pattern wakes up the walls. Viva Magenta brings fearless energy to this
otherwise understated bedroom.

Another wallpaper option, this time from Andrea Snuggs, offers an elegant take on this
outspoken color.

If you’re looking to incorporate this striking shade in a slightly less committed manner, consider
adding it to your walls by way of artwork. Here, “Maps of Moments” by artist Danijela Knezevic,

Considering incorporating Viva Magenta via some richly color and oh-so-cozy drapes. Here,
they bring an added elegance that’s easy to incorporate.

Benjamin Moore’s Raspberry Blush

Incorporate this rich shade as a foundational color and balance its boldness with an array of
complementary hues. Here, a children’s space exudes energy and whimsy with a touch of

For a more outgoing use of Raspberry Blush, cover an entire wall, and offset the boldness with
a more muted accent shade.

Here, two fearless shades play well together — each enjoying its own moment in the spotlight.

Behr’s Blank Canvas

For a more muted approach to your design scheme, Behr’s Blank Canvas hue allows everything
else to pop. From greenery to accent pieces, it provides the perfect backdrop for creating a truly
unique living space.

Blank Canvas creates an organically soothing vibe that pairs perfectly with natural fibers and
warm earth tones.

Here, an entryway is quite inviting with the paneled wall in Blank Canvas as the foundation.
Warm browns, yellow and green create the perfect palette to welcome anyone into the home.

Dutch Boy’s Rustic Greige

Another more muted COTY, Dutch Boy’s Rustic Greige is impactful yet understated in any
setting. Use it on walls or breathe new life into an old but beloved piece of furniture. This shade
is highly versatile and arguably timeless. Pair it with a stark white or a deep black — or both!

Krylon’s Spanish Moss

For Spanish Moss COTY inspiration, one need look no further than Krylon’s Instagram feed.
Here, you’ll find this shade used on everything from buffets to bar carts. The versatility of this
shade gives it a leg up over some of the others in that it’s a stunner both indoors and out. Pair it
with gold accents for the maximum wow factor.

Glidden’s Vining Ivy

Another option in the cool color family is Glidden’s Vining Ivy. It’s blue hue separates it from
Krylon’s COTY, but it’s just as impactful. We love the dramatic air it creates in this kitchen —
especially when paired with bronze or gold hardware.

Here, Vining Ivy takes on a decidedly blue hue when bathed ih natural light. This cool color
works fabulously with rich hardwoods and natural shades of browns and yellows.

And finally, Vining Ivy can hold its own in a cacophony of colors, patterns and shapes. One
might argue that, in fact, it steals the show!

We hope you’ve found some inspiration for incorporating any of these striking colors of the year
into your home. Whatever color brings you joy, we say bring it on!


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